Curated by Dr. Gernot Tscherteu of the Media Architecture Institute, the exhibition will feature 60 of the World’s most outstanding examples of media architecture in the form of prototypes, models, and large-size pictures and videos. It is open to the public from 15 November to 15 December, 2012.
An overview of the exhibition will be available here on the website and the iPad Media Architecture Compendium will be updated to reflect this year’s exhibition once the deadline for submissions has passed (more info about submission below). This fantastic, free resource can be downloaded from the Apple App Store. MAB12 participants will receive a printed exhibition catalog.
Projects can be submitted for consideration to the exhibition by a member of the project team. See the guide below for more information about submitting. The deadline is 3 October 2012.
Questions regarding the exhibition can be directed to the exhibition and awards chairs Gernot Tscherteu and Morten Lervig, at email@example.com.
Submissions and nominations
The exhibition is open for submissions and the awards open for nominations. To submit or nominate a project, please follow the guideline below. The deadline is 3 October 2012.
To submit your project for the exhibition, follow this guideline:
- Download the submission form (.pdf)
- Fill in the fields
- Sign the form and send it by fax by using the fax number on the last page (or a scan in the form and submit per mail to: firstname.lastname@example.org)
- Submit at least 3 photos for which you own the copyrights and a web link for additional information
When you fill out the form, answer as many questions as possible. Leave blank any that are unclear.
Please use Adobe Reader! (“Preview” on Macs is NOT recommended).
We are aware that many Media Architecture projects are being realised by large teams of professionals. For this reason we do not expect you to provide exhaustive information on your project as we recognise there might be some aspects that you do not know about. A field at the end of the form is provided for details of others who could give us further information about the submitted project.
You may submit your project in one or two of the following categories.
- Animated Architecture
- Money Architecture
- Participatory Architecture
- Spatial Media Art
- Entertainment and Gaming
- Future Trends and Prototypes
Read more about the categories below.
Everyone who has played a substantial role in the submitted project, including:
- designers and experts in media, lighting, interaction, social engagement
- experts from industry
- experts from academia
Nominations are recommendations; thus, nominated projects are not automatically entered into the competition. The nominated projects will be contacted by the organizer before the jury convenes. You can nominate a project by sending an email to email@example.com prior to the submission deadline.
To submit a project for consideration in both the exhibition AND awards, please follow the exhibition submission guide above and check both boxes in the submission form.
Please have a look at the MAB10 catalog for a detailed definition of “Media Architecture” and numerous “Media Architecture” examples.
Please note that Media Architecture is made up by the people who are active in the field and by the innovative and ground-breaking projects they are producing.
So, finally, it is also up to you and other participants to establish the directions in which we are heading. It could be that your project is opening up new perspectives and defining new benchmarks.
The exhibition and awards will showcase projects in the following categories:
Projects demonstrating creative media facades solutions. Facades of buildings are increasingly animated by integrated light sources. Designers are focusing more and more on the perception of the building. The flexibility of content is rather limited due to resolution, colour and shape of the pixels. In most cases the pixels are highly customised and present a creative challenge to the project.
Projects incorporating buildings that are closely related to business, banks, shopping centres, entertainment and gambling. Lighting on building surfaces might be designed to attract people and encourage spending, or to represent the power of the institution, as in the case of banks for example.
Projects mostly developed by media designers that allow passers-by to interact with and take control of the content on the surface. Many projects are non-permanent and built on a pre-existing architectural structure. New media formats that take advantage of mobile apps and social media are being developed.
Spatial Media Art
Projects produced in an artistic context at the intersection of architecture and media art. Mostly non-permanent movable installations with an innovative form of spatial interaction and/or perception of space.
Future Trends and Prototypes
This sections covers special solutions like three-dimensional displays, kinetic facades, OLEDs or even robotic elements that could shed light on what future media architectures might look like.